Amazon Unveils AI Tools for Advertising Creation

Amazon has introduced a suite of AI services, including an artificial intelligence-based video generator.

The tool is designed for advertisers, enabling the creation of a product video presentation based on an image, considering its unique selling proposition and features.

Amazon also announced the launch of a new generative AI technology for image creation, featuring capabilities such as changing the background for the advertised object.

The neural network can create animated images from static pictures.

The video generator and tool for creating “live” illustrations are available in beta for select advertisers in the US. A full launch will follow after further development.

Among other announced AI solutions:

• the personalized assistant Project Amelia, which “understands” the seller’s business and provides recommendations, ideas, and information for growth. In the future, the tool will be able to identify business opportunities, diagnose problems, and develop concepts to increase revenue, optimize inventory, and solve key issues;
• an accelerated procedure for adding products to the marketplace. Sellers only need to enter a brief description, website URL, or product image, and the generative AI will create complete product listings that “help boost sales”;
• A+ Content — allows the creation of customized content to better convey the value proposition and brand story to customers. It is claimed to increase sales by up to 20%;
• personalization of product recommendations and descriptions. Amazon analyzes customer preferences based on purchasing activity.

Previously, Amazon launched the AI-based personal assistant Rufus, designed for product search, comparison, and purchase recommendations.

Back in August, the company released Titan Image Generator v2, the second version of its AI image generation tool.