Apple CEO Hints at Imminent AI Product Launch

During a quarterly earnings presentation, Apple CEO Tim Cook hinted at the introduction of artificial intelligence in the company’s products “later this year.” This was first reported by Bloomberg correspondent Mark Gurman.

Tim Cook confirms Apple’s big AI announcement is happening later this year. Here are the details: https://t.co/g9uBaI1raw

— Mark Gurman (@markgurman) February 1, 2024

“Looking ahead, we will continue to invest in these and other technologies that will define the future. They include artificial intelligence, to which we are devoting a tremendous amount of time and effort, and we look forward to sharing details of our current work in this area later this year,” Cook stated.

According to the head of the corporation, Apple has “tremendous opportunities” for implementing generative AI. However, without going into details, Cook suggested “not to get ahead of ourselves.”

Cook did not respond to other questions from journalists about artificial intelligence. However, he reminded them of the launch of the Apple Vision Pro augmented reality headset.

When Apple Vision Pro launches tomorrow, users will be able to explore more than 1 million apps, including 600 apps made specifically for Vision Pro! The creativity of developers is amazing, and this is just the beginning. Endless possibilities await! https://t.co/z5nIByMEd6

— Tim Cook (@tim_cook) February 1, 2024

In 2024, the release of iOS 18 is expected, along with the traditional addition to the smartphone lineup—iPhone 16 and iPhone 16 Pro.

The Californian firm is clearly lagging behind Google, Microsoft, and Meta, which actively advanced in the AI field throughout 2023. On January 11, Bill Gates’ company briefly overtook Apple as the world’s most valuable company, reaching a market capitalization of $2.9 trillion.

In 2023, Microsoft struck a deal with OpenAI, which media valued at $10 billion. Later, the project’s developments appeared in the tech giant’s products, including GPT-4 in the Bing search engine.

In September, Meta introduced a set of AI tools in the form of a voice assistant, neural networks with various personalities, “smart glasses,” and a sticker generator.

The operating loss of the Reality Labs division, associated with the metaverse, amounted to $4.67 billion in the corporation’s structure for the October-December period.