Crypto exchange Coinbase signs sponsorship deal with the NBA

The cryptocurrency exchange Coinbase has become the NBA’s exclusive partner.

🏀 BREAKING 🏀

We’re excited to announce that as of today we are the official crypto platform of the @NBA, @WNBA, @NBA2KLeague, and @usabasketball. Let’s go! pic.twitter.com/QQMjjHNlra

— Coinbase (@coinbase) October 19, 2021

According to an NBA press release, Coinbase will place its advertising on the platforms of USA Basketball, the WNBA, the NBA G League and the NBA 2K League.

“As part of the partnership, we will organise interactive engagement with NBA, WNBA and athletes around the world,” said Kate Rouch, Coinbase’s Chief Marketing Officer.

The NBA’s 75th season kicked off on 20 October with the Milwaukee Bucks defeating the Brooklyn Nets 127-104.

signed a 19-year deal to rename the Miami Heat’s home arena to FTX Arena.

Earlier, the daily trading volume on the NBA Top Shot NFT platform surged by 460% amid the release of a new collection.

In September, three-time NBA champion Stephen Curry became an ambassador for FTX.

Follow ForkLog’s Bitcoin news on our Telegram — cryptocurrency news, prices and analytics.