Survey finds 59% of women base crypto purchases on market capitalisation.

Women take a pragmatic approach to selecting digital assets for their investment portfolios, favouring the liquidity of the coin over the hype surrounding it. This is evidenced by the results of the опроса by the consulting firm BDC Consulting, conducted among 400 women from 28 countries.

The average age of participants ranged from 25 to 44 years. 78% rated their knowledge of cryptocurrency as ‘average’ or ‘above average’, while only 35.4% actually work in the crypto space — the rest merely invest in digital assets.

36.7% of respondents entered the industry thanks to a contact in their personal circle. 18% learned about cryptocurrencies from the media.

57% of women started investing in digital assets or trading to increase their wealth. 50% cited a desire to try something new, and 44% — a desire for financial independence.

75% of the survey participants consider themselves more investors than traders. Only 20% said they primarily engage in trading. Among women who have invested in cryptocurrencies for more than three years, 69% work in the crypto sector.

The majority of those surveyed in crypto are attracted by various aspects of freedom: the ability to manage their finances — 56.5%, decentralisation — 55.8% and a sense of financial independence — 51%. Low fees or lack of government restrictions are much less important.

The most important criterion when forming a portfolio is 59% naming the asset’s market capitalisation, 52% the project’s relevance to solving pressing problems, 39% the fact that the project is funded by cryptocurrency funds. Only 16% consider it important that well-known personalities speak positively about the project.

Other barriers include a lack of educational materials or available funds for investing.

In 2018-2020, Russia ranked second place in the world by the number of women investors. 16% of them prefer to invest in cryptocurrency.

In April 2021, the bitcoin exchange Gemini found that around 63% of US citizens are interested in digital assets, though they do not own them. More than half of those surveyed were women.

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