Playboy releases Miami Beach NFT collection

The Playboy magazine, the men’s magazine, in collaboration with the SuperRare platform, released a collection of non-fungible tokens (NFTs) dedicated to the resort city of Miami Beach.

The Miami Beach Art Collection sale is LIVE NOW on @SuperRare https://t.co/F9jVtXDkg2 pic.twitter.com/1wRJhfMxb4

— Playboy (@Playboy) July 9, 2021

The set of five digital assets was presented on July 10, 2021 as part of the annual Decentraland Art Week exhibition.

The Miami Beach Art Collection comprises works by digital artists Aila El-Mussa, REK0DE, John Nurlander, MBSJQ, as well as original photographs from the magazine’s 1970s archive. NFTs were released on the Ethereum blockchain.

“Playboy has always taken risks when it comes to exploring new forms of visual art, and digital art is the natural next step in this evolution,” said Playboy vice president Liz Suman to the publication Decrypt.

The magazine’s NFTs are available for purchase through auctions on the SuperRare marketplace. At the time of writing, the highest bid was for photographs of model Bunny Kathy water-skiing in front of the Miami Playboy Club. An anonymous buyer is prepared to pay 9 ETH (about $19,095) for them. For Aila El-Mussa’s work — 3 ETH ($6,365).

And «Bunny Kathy,» courtesy Playboy Archives 🐰 On sale now on @superrare: https://t.co/UNDuIIrrxX pic.twitter.com/dZGRGekxFe

— Playboy (@Playboy) July 9, 2021

Earlier Playboy exhibited a collection of archival photos as NFTs on the Nifty Gateway marketplace.