Samsung Electronics has launched the Space Tycoon virtual playground in the Roblox metaverse. The initiative is aimed at Zoomers, уточнили in the company.
The platform is located on Samsung’s “space station” and in a research laboratory. Extraterrestrial characters study the company’s products.
The aim of the initiative is to introduce the brand to new customers and to give them the opportunity to interact with each other. Space Tycoon consists of three main game zones:
- resource gathering;
- a shop for purchasing in-game items;
- laboratories for producing products.
With the resources obtained, users can design a range of Samsung products—from smartphones to televisions and home appliances. Currently, more than 20 devices are available for experimentation.
“Space Tycoon is conceived as a playground […]. We wanted to give Generation Z customers the opportunity to experience Samsung products the way they have never done before,” said Jinsu Kim, vice president of the Corporate Design Center.
The platform supports 14 languages. In the future, the company promised to add additional features that will allow players to interact with each other and attend exclusive virtual parties.
Ранее Samsung added its own crypto wallet to most Galaxy devices.
As reported in early 2022, the company announced the integration of NFT technology into new devices.
In March a presentation of Neo QLED and QLED series TVs with a built-in marketplace for non-fungible tokens took place.
For what a metaverse is and why NFTs belong in it, read in cards ForkLog.
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