VeChain will become the official blockchain partner of the mixed martial arts league UFC. The partnership entails brand integration across sporting events and broadcasts.
We’re very excited to share that #Vechain has become the official Layer 1 #blockchain partner of @ufc in a historic global marketing partnership!
With 900 million+ households across 175 countries, $VET will receive unprecedented brand/asset integration.https://t.co/WvVC7CeMTm
— VeChain Foundation (@vechainofficial) June 9, 2022
Under the signed agreement, VeChain will gain “integrations into key UFC assets”. The company’s logo will be placed on the octagon canvas, and also on banners that appear on the league’s digital and social channels, including television broadcasts.
In July 2021, the Crypto.com became the official UFC partner for combat gear.
In April 2022, the organisation announced that will begin paying bonuses in Bitcoin to fighters who won the Fan Favorite award.