BlackRock Unveils Bitcoin ETF Advertising Campaign on Building Facades

On January 31, financial giant BlackRock submitted plans to the SEC for the marketing of its spot bitcoin ETF under the ticker IBIT.

The company plans to project an advertisement for the exchange-traded fund on the facades of former financial institution buildings in New York, Los Angeles, and Miami.

The promotional footage features a changing timeline of events leading to the launch of the bitcoin ETF, including the emergence of the first cryptocurrency and the start of futures trading on it.

The end of the video displays the ticker IBIT and a risk warning. Screenshots show the future advertisement on a building that once housed the National Bank of Florida.

Recently, Google approved advertising for spot bitcoin ETFs.

As of January 29, the nine crypto funds launched since January 11 hold 150,846 BTC.