Crypto investor and blogger Lark Davis has highlighted the largest companies involved in the digital assets industry, despite unfavourable market conditions.
Don’t let the bear market fool you.
Corporate #crypto adoption is happening. Some big players are making some serious moves.
A ??? of the 10 biggest companies getting into the crypto game.
— Lark Davis (@TheCryptoLark) March 5, 2023
“Don’t let the bear market fool you. Corporate adoption of cryptocurrencies is happening right now. Some big players are taking serious steps,” he wrote.
Davis noted BlackRock, the world’s largest asset-management firm with $10 trillion in AUM, which launched a Bitcoin trust for institutional clients and offered them access to cryptocurrencies via Coinbase Prime.
He also noted Mastercard’s collaboration with the payments protocol immersv. The deal will allow owners of Web3-wallets in Australia and New Zealand to use digital assets as payment.
The payments giant Visa signed a long-term strategic partnership with the cryptocurrency platform Wirex. The new collaboration will enable the British startup to issue debit and prepaid cards in more than 40 countries, including the Asia-Pacific region and the United Kingdom.
Also on Davis’s list were:
- Meta, which offered Instagram users the ability to create and sell NFT on the Polygon blockchain;
- Nike, announced the Web3 platform .Swoosh with products for the metaverse and acquired the NFT studio RTFKT;
- Starbucks, which launched an NFT-based loyalty program on the Polygon network;
- Amazon, entered into a partnership with Ava Labs, the company behind Avalanche;
- Microsoft, which signed a deal with the Web3 infrastructure provider Ankr to offer corporate clients a node service for access to blockchain data;
- Tencent, announcing a collaboration with the European blockchain project MultiversX (formerly Elrond Network).
“So be ready. Because what follows the halving in 2024 will surprise people,” the blogger concluded.
Earlier in January 2023, Davis stated Ethereum’s supremacy over Bitcoin in the number of new holders for the year.